Book Review: Amazon Categories

Promotion on Amazon – Amazon Categories Create Best Sellers: But That’s Not All They Do

Rating: 4 of 5
Author: Aggie Villanueva
Format: Paperback, Kindle

Young writers are frequently dismayed when they learn simply publishing their work does not result in immediate sales.  Even the best novels will have stagnant sales if readers don’t know about them.  But how does one effectively bring visibility to their work without spending a fortune on marketing?

In “Amazon Categories Create Best Sellers…” author Aggie Villanueva suggests that one of the simplest and most cost-effective (free!) ways is to let someone else do this work for you.  Someone with an enormous database of reader’s buying habits who can perfectly match their preferences with your work.  Who is this powerful benefactor? Amazon of course –  the world’s largest bookseller.  On Amazon, your book’s selling page looks exactly like every other book including today’s bestsellers.  It is the best level playing field there is.  The key to connecting potential readers with your book is Amazon’s “categories” claims Villanueva.

Is your book science fiction for middle grade readers?  Use these categories and put Amazon’s database of reader preferences to work via their various promotional engines (etc. Amazon’s emails to readers informing them of your work).

Amazon’s categorization alone won’t make your book a bestseller but it will greatly increase its visibility to readers interested in your genre.

Villanueva instructs readers on how to effectively choose categories for their books and provides examples for her own work and how she achieve top 10 placement and a number of Amazon categories.

Every author should understand how to leverage Amazon to their advantage and Villanueva provides authors with an introductory resource in “Amazon Categories Create Best Sellers”.

Note: A complimentary copy of this work was provided in return for a review.

Posted on August 12, 2012, in Book Review and tagged , , . Bookmark the permalink. 3 Comments.

  1. So, would you recommend this book to a novice indie who publishes on Kindle?

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