Blog Archives

Book Marketing Tip – What Not To Do!

Below is a nice article from Victoria Strauss on book marketing methods that don’t work.  Take a read. For the complete article click on the link at the end…

______________________________________________

Book Marketing Methods That Don’t Work

Writer BewarePosted by Victoria Strauss for Writer Beware

For any author, whether self-, small press-, or big house-published, getting noticed is one of the primary challenges. Larger publishers provide marketing support for their authors (yes, they really do, despite popular wisdom to the contrary), but with smaller publishers, and if you’ve self-published, you may be mostly or entirely on your own.

It’s no wonder that the Internet is bursting with promotional services, marketing companies, publicity gurus, and book promotion self-help advice from authors who’ve been there, done that. Options range from staggeringly expensive (a good publicist can run you five figures) and rapaciously overpriced (AuthorHouse’s Trifecta Review Service charges $3,000 for a set of reviews that would cost you around $1,200 if you purchased them separately yourself), to free (social media); and from helpful (the growing army of book bloggers), to dubiously effective (press releases, to which no one paid much attention even before the book market became so crowded, and vanity radio, which is likely to reach only a tiny audience), to simply absurd (such as Outskirts Press’s Celebrity Endorsement Option, where you pay $109 to obtain contact information for 5 celebrities of your choosing, who will then ignore you)...

___________________________________________________

To read the entire article, click here:

http://www.sfwa.org/2011/06/book-marketing-methods-that-dont-work/

Book Marketing – Tip From Vince McConeghy on The Creative Penn

Interesting post on “Old School Book Marketing Techniques for the Digital Age”.  Here’s the lead in; for the full post check the link below…

____________________________________

“As an aspiring Indie writer, I am grateful for the confluence of events that has led me down the path of self-published actualization.  Now, if only I were a better writer, perhaps then I might someday realize a dream of mine to become the Mickey Spillane of the restaurant mystery/suspense genre, and my main character -Frank Bruno- regarded as the Mike Hammer of food detectives.

The writing part, I figure, will take care of itself. Implicit in that assumption is the commitment to work hard, study craft, read, write, re-write and only then share my work with an editor. Yes, I said editor, because if you do not have someone who can reach beyond your grammatical shortcomings-and help you realize an authentic voice- then you probably will not achieve your full potential as a writer.

But what about the business side of your writing career?”…

_____________________________________

Check out Vince’s full article here…

http://www.thecreativepenn.com/2011/06/20/old-school-techniques-digital-age/