Below is a nice article from Victoria Strauss on book marketing methods that don’t work. Take a read. For the complete article click on the link at the end…
Book Marketing Methods That Don’t Work
Posted by Victoria Strauss for Writer Beware
For any author, whether self-, small press-, or big house-published, getting noticed is one of the primary challenges. Larger publishers provide marketing support for their authors (yes, they really do, despite popular wisdom to the contrary), but with smaller publishers, and if you’ve self-published, you may be mostly or entirely on your own.
It’s no wonder that the Internet is bursting with promotional services, marketing companies, publicity gurus, and book promotion self-help advice from authors who’ve been there, done that. Options range from staggeringly expensive (a good publicist can run you five figures) and rapaciously overpriced (AuthorHouse’s Trifecta Review Service charges $3,000 for a set of reviews that would cost you around $1,200 if you purchased them separately yourself), to free (social media); and from helpful (the growing army of book bloggers), to dubiously effective (press releases, to which no one paid much attention even before the book market became so crowded, and vanity radio, which is likely to reach only a tiny audience), to simply absurd (such as Outskirts Press’s Celebrity Endorsement Option, where you pay $109 to obtain contact information for 5 celebrities of your choosing, who will then ignore you)...
To read the entire article, click here: